Thursday, October 15, 2009

Big Sales Expected for Palin Memoir

From WSJ

Sarah Palin's memoir, "Going Rogue: An American Life" will likely be a mega-seller when it hits bookshelves next month, a shot in the arm for the book business and perhaps also for the former Alaska governor's unorthodox political career.

Harper, an imprint of News Corp.'s HarperCollins Publishers, said it has received media inquiries from major TV and radio talk shows and is teeing up a major promotional schedule. "Going Rogue" has an initial print run of 1.5 million copies, the same number at the late Sen. Edward M. Kennedy's memoir, "True Compass."

"Right now it's our top preorder online," said Kathryn Popoff, vice president of trade books at Borders Group Inc. "They may feel one way or another about her, but they will want to read about her."


Fascination with Ms. Palin could turn her into a gold mine for retailers. In a season crowded with new books from leading authors, many stores expect "Going Rogue" to be a hit...


"It's going to be a No. 1 best-seller, the hottest book in the country when it comes out," said Edward Ash-Milby, a buyer for Barnes & Noble Inc. "She has a lot to say, and a lot of people will want to hear it."
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